12 WEEKS
VIRTUAL &
PHYSICAL
PROJECTS/
ASSIGNMENTS
CERTIFICATION
What You’ll Learn
By the end of this course, you will:
- Master SEO, social media marketing, email marketing, and analytics.
- Create compelling, audience-focused content that drives engagement.
- Build effective ad campaigns using platforms like Google Ads and Facebook Ads.
- Design and optimize marketing funnels for maximum conversions.
- Execute and present a multi-channel digital marketing strategy.
₦180,000
Why Enroll?
In today’s fast-paced world, digital marketing is the backbone of modern business strategies. This 12-week program combines cutting-edge training with real-world projects, empowering you to create, implement, and optimize impactful digital marketing campaigns. Whether you’re just starting or looking to sharpen your skills, this course has you covered.
Career Support
Access job opportunities, resume reviews, and interview preparation.
Real-World Projects
Apply your skills to solve real-world marketing challenges.
Expert Guidance
Learn from seasoned digital marketing professionals.
Capstone Portfolio
Build a multi-channel campaign to showcase your expertise
Digital Marketing Course Outline
Week 1: Fundamentals of Digital Marketing
- Introduction to digital marketing and its ecosystem.
- Comparison of traditional vs. digital marketing.
- Setting SMART marketing objectives.
Week 2: Search Engine Optimization (SEO)
- Keyword research and tools.
- On-page and off-page optimization.
- Local SEO and Google My Business setup.
Week 3: Content Marketing Strategies
- Crafting audience-focused content using storytelling.
- Types of content: blogs, videos, and infographics.
- Measuring content performance with analytics tools.
Week 4: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
- Google Ads campaign setup and management.
- Keyword selection, bidding strategies, and remarketing.
- Ad performance analysis: CTR and conversion rates.
Weeks 5–6: Social Media Marketing (SMM)
- Platform-specific strategies for Facebook, Instagram, and LinkedIn.
- Running targeted ad campaigns using Facebook Ads Manager.
- Analyzing metrics and optimizing ad performance.
Week 7: Email Marketing and Automation
- Growing and segmenting email lists.
- Designing personalized email campaigns.
- Automating workflows with tools like Mailchimp.
Week 8: Funnel Design and Conversion Optimization
- Building awareness-to-decision marketing funnels.
- Conducting A/B tests and improving user experience.
- Tracking conversions with advanced tools.
Week 9: Analytics and Performance Measurement
- Setting up and using Google Analytics.
- Tracking social media engagement and website traffic.
- Heatmaps and behavior analysis for user insights.
Week 10: Emerging Trends and Real-World Case Studies
- Exploring AI, voice search, and influencer marketing.
- Examining successful campaigns to identify best practices.
Week 11: Website Design and Optimization
- Creating user-friendly, responsive websites.
- Implementing SEO strategies: sitemaps, meta tags, and internal linking.
- Analyzing website metrics like traffic and bounce rates.
Week 12: Capstone Project
- Develop and execute a comprehensive digital marketing strategy.
- Apply skills from the course to a real-world campaign.
- Present your strategy and outcomes to industry professionals.
Tools Covered
