12 WEEKS
VIRTUAL &
PHYSICAL
PROJECTS/
ASSIGNMENTS
CERTIFICATION
What You’ll Learn
By the end of this course, you will:
- Master the product lifecycle, from concept development to go-to-market strategies.
- Conduct user research, create personas, and draft Business Requirement Documents (BRDs).
- Develop wireframes and Minimum Viable Products (MVPs) to validate ideas.
- Implement Agile and Scrum methodologies for effective product delivery.
- Use data and metrics to make informed, data-driven decisions.
₦200,000
Why Enroll?
Product management is at the heart of creating innovative and user-centered solutions. At Ibadan Digital Academy, our 12-week Product Management program equips you with the skills to confidently navigate the product lifecycle, from ideation to launch. By combining hands-on learning, real-world applications, and industry-relevant tools, this course prepares you to excel in the competitive product management field.
Localized Relevance:
Includes Nigerian market-specific case studies and projects tailored to regional challenges.
Hands-On Learning:
Weekly activities and the capstone project provide real-world product management experience.
Tool Proficiency:
Learn to use industry-standard tools like Figma, Jira, and Google Analytics.
Future-Focused Curriculum:
Covers emerging trends in Agile transformations, data-driven strategies, and global best practices.
Portfolio Development:
Build a professional portfolio to showcase your skills to potential employers.
Product Management Course Outline
Week 1: Fundamentals of Product Management
- Explore the roles and responsibilities of a product manager.
- Learn the key skills required to manage products successfully.
Week 2: Product Development Life Cycle (PDLC)
- Understand the stages of the product lifecycle and their deliverables.
- Learn iterative development approaches to adapt to changing needs.
Week 3: Understanding User Needs and Personas
- Conduct user interviews and identify pain points.
- Create detailed user personas to guide product decisions.
Week 4: Creating Business Requirement Documents (BRDs)
- Learn the components of clear and actionable BRDs.
- Draft effective BRDs that align with user needs and business goals.
Week 5: Wireframing and Prototyping
- Use tools like Figma and Sketch to create low- and high-fidelity wireframes.
- Communicate design ideas effectively through prototyping.
Week 6: Minimum Viable Product (MVP) Development
- Define and prioritize features for an MVP.
- Use MVPs to test product concepts and validate ideas.
Week 7: Agile and Scrum Methodologies
- Explore Agile principles and Scrum ceremonies.
- Write user stories, plan sprints, and manage Agile workflows using tools like Jira and Trello.
Week 8: Product Roadmapping and Go-to-Market Strategies
- Build product roadmaps and identify key milestones.
- Plan product launches and develop go-to-market strategies.
Week 9: Stakeholder Management and Collaboration
- Identify key stakeholders and establish communication strategies.
- Learn conflict resolution techniques to manage diverse teams effectively.
Week 10: Metrics, Analytics, and Data-Driven Decision Making
- Understand key product metrics, such as retention and monthly active users (MAU).
- Use tools like Google Analytics and Tableau for data visualization and analysis.
Week 11: Product Teardowns and Case Studies
- Analyze successful products to identify strengths and weaknesses.
- Present teardown insights and apply lessons to your projects.
Week 12: Capstone Project and Portfolio Development
- Finalize and present a comprehensive product management project.
- Build a portfolio showcasing your skills and completed projects.
Tools Covered
